Online Privacy Policy
Providing Google & META First-Party Data to Improve Marketing Efforts
Data Collection and Use for Marketing Purposes
At Trimlight, we are committed to protecting your privacy while providing you with an optimal and personalized experience on our website. As part of our efforts to improve our marketing and advertising strategies, we may share first-party data (such as information you voluntarily provide via web forms or during your interactions on our site) with Google and META (Facebook) to enhance our marketing efforts, optimize campaigns, and deliver more personalized content. This data sharing helps us ensure that our marketing messages are relevant and tailored to your preferences.
This section outlines how we collect, use, and share your data with Google and META for marketing purposes, as well as your rights and choices regarding the use of your data.
Types of Data Collected
When you interact with our website, we may collect the following types of information:
- User Interactions: Data about your browsing behavior on our website, including pages viewed, links clicked, time spent on the site, and other similar interactions.
- Device and Browser Information: Information about your device (e.g., mobile, desktop), browser type, operating system, and device identifiers, which help us understand the environment in which our site is accessed.
- Cookies and Tracking Technologies: We use cookies and other similar technologies (such as pixels and web beacons) to track user activity, improve your experience, and understand your preferences. These technologies help us optimize ads and content.
- First-Party Data: Information you directly provide to us, such as your name, email address, phone number, or other details through forms, sign-ups, or purchases.
Purpose of Data Sharing with Google and META
We share the data collected from our website with both Google and META for the following purposes:
- Personalized Advertising: To tailor advertisements based on your interests, previous behaviors, and interactions with our website. This ensures that the content you see is relevant to you.
- Improving Marketing Campaigns: To analyze the effectiveness of our marketing strategies and refine our advertising approaches across platforms like Google Ads, Google Analytics, and META Ads.
- Optimizing User Experience: To improve the overall user experience on our website and enhance how we deliver content that matches your needs.
- Retargeting and Remarketing: To reach users who have previously visited our website with more targeted ads on Google or META platforms.
Sharing of Data
We may share the collected data with both Google and META for the purposes outlined above:
- Google: Google uses the data to help us deliver personalized ads and to analyze website traffic through Google Ads and Google Analytics. Google may also use your data for targeted advertising across its platform.
- META: We share data with META (Facebook) to enhance the delivery of personalized content and ads on Facebook, Instagram, and the wider META network. This data helps us optimize ad targeting based on your interactions with our website.
Both Google and META are committed to maintaining the confidentiality of your data and are not permitted to use it for any purpose other than improving ad targeting and measuring campaign performance for us. We do not sell or rent your personal information to third parties.
Consent and Opting Out
By continuing to use our website, you consent to the collection, use, and sharing of your first-party data with Google and META as described in this policy. You can control your data and how it is used for marketing purposes at any time by managing your preferences through the following tools:
- Google Ad Settings: https://adssettings.google.com – Control how Google uses your data for ad personalization and opt out of targeted advertising.
- META Ad Settings: https://www.facebook.com/ads/preferences – Manage how META (Facebook and Instagram) uses your data for personalized ads.
- Cookie Settings: You can also adjust your cookie preferences at any time through your browser settings or our website’s cookie management tools.
If you choose to opt out, please note that you may still see ads, but they will be less relevant to your interests.
Data Retention and Protection
We take the privacy and security of your data seriously. Your data is retained only as long as necessary to achieve the purposes described in this policy or as required by law. Both Google and META have robust security measures in place to protect your data while it is being processed and used for marketing purposes. For more details, you can refer to their respective Privacy Policies:
Your Rights
You have the following rights in relation to the personal data we collect:
- Access: You may request a copy of the personal data we have collected about you.
- Rectification: You can correct any inaccuracies in your personal data.
- Deletion: You may request the deletion of your personal data, subject to certain legal requirements.
- Express: You can express any concern you have about the use of your data.
To exercise these rights, or if you have any concerns about how your data is being used, please contact us at info@trimlight.com.
Changes to This Policy
We may update this policy from time to time to reflect changes in our data collection practices or legal obligations. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how your data is being used.
Contact Us
If you have any questions about this policy, or if you wish to exercise any of your rights regarding your data, please contact us at:
Email: info@trimlight.com
Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to the financial institution in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information.
Links
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Cookies
We may use cookies on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, a cookie could help keep you logged into an account on a website between visits, thereby saving time while on our site. Cookies can also let us track and target the interests of our users to enhance the experience on our site. Usage of a cookie is not linked to any personally identifiable information on our site.
Analytical Data
Our site uses Google analytics to track users in a non-identifiable way. This allows us to detect problems and to improve the website experience for all users.